Facebook previously admitted that it’s running out of places for ads in the News Feed, which doesn’t sound good for a company making billions of dollars from them. To solve that issue, the social network turned to its other apps and properties — last year, for instance, it started testing static ads within Messenger. Now, 1 Hacker Way is taking things a step further by putting video ads inside its chat application, which will even start playing as you scroll. The company told Quartz that the new ad category will start appearing within its chat app for a small set set of users on Monday, June 25th.
Facebook is now testing augmented reality ads in its News Feed, the company announced today at an event in New York City. The new feature, which is limited to users in the US at launch, will let you virtually try on items including fashion accessories, cosmetics, furniture and more. The goal here, of course, is to help you visualize what a product looks like on you, or around your physical environment, before you buy it. Michael Kors is the first brand to have AR Ads in the News Feed, where it is going to allow people to browse different sunglasses, use the camera to “put them on” and then buy a pair if they like it — all within an ad.
Ty Ahmad-Taylor, Facebook’s VP of product marketing, said that the idea with AR Ads is to have new ways to take shoppers from product discovery to shopping instantly.